★ it's time to level up
Hi, I'm Alex! I'm so stoked you're here.
🏆 Adobe Ambassador 💬 Mentor & Educator 🎤 Featured Speaker 🎓 BFA in Graphic Design ☕ A lot of Espresso 🫶🏼 10+ Years Helping Brands Stand-Out
Let's collectively agree that life's too short for boring brands.
I feel so strongly that the WORLD doesn't need another brand that looks like everyone else's.
It doesn't need another Ai logo. Another trendy color palette. Another website that does absolutely nothing for you.
The brands people remember aren't trying to appeal to everyone. They know who they are. They have something to say. And they're willing to take up space.
The past decade has been pretty neat...
BUT I'M JUST GETTING STARTED.
🎓 GRADUATE
✏️ ADOBE PARTNER
🗣️ SPEAKER
💡 MENTOR
Things you'll never hear me say:
❌ Let's just make it look pretty.
❌ Let's follow the trend.
❌ Let's copy that competitor.
❌ Good enough.
Things you'll def hear me say:
✅ Let's push it.
✅ What's the strategy?
✅ That feels more like you.
✅ We're not here to blend in.
The ground rules...
GIVE A D*MN
If we're building together, we're both showing up all in.
STRATEGY FIRST, ALWAYS
A logo isn't the brand. Strategy is what gives it a soul to connect with.
BE FEARLESS
Safe brands get scrolled past. The memorable ones take a stand.
KEEP IT HUMAN
No corporate jargon. No pretending to be something you're not.
SWEAT THE DETAILS
The tiny decisions help create the unforgettable stories.
The good stuff in between...
So it turns out, pushing boundaries can take you some pretty cool places.
ONE OF MINE HAS BEEN ADOBE
What started with an email from an Adobe employee in January 2023, turned into one of the biggest chapters of my creative career.
Since then, I’ve worn a lot of hats; Ambassador, mentor, live stream host, creative director, and a lot more in between. What’s made it all so meaningful is getting to create alongside people I admire, give back to the creative community, and grow with a brand that’s been part of my own creative journey for a decade.
