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Brand Identity, Packaging, Merch
Kulina
Wellness without the woo-woo.
SELF-CARE WITH A LITTLE MORE SOUL
Kulina Wellness is a holistic wellness collective centered around massage, personalized bodywork, natural products, and transformative yoga. The goal was to create a design system that captured that restorative energy without falling into the visual clichés that tend to dominate the wellness space.
Movement, made visual.
The Kulina “K” was inspired by the fluidity of movement; the stretch of a body, the flow of yoga, and the hands-on motion behind massage and bodywork. Its organic curves create a mark that feels active without feeling busy, capturing the different modalities of Kulina in one simple, recognizable form.
A moment of peace.
Kulina’s identity was designed to feel just as intentional as the services they offer. From digital touchpoints to the smallest print details, every element works together to create a world that feels elevated, restorative, and distinctly Kulina.
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