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★ cool brands deserve cool design
Brand Strategy + Design, Illustration, Packaging
Megumi Sabo
Who is Megumi?
Meh-GOO-me sah-BOH
Megumi Sabō is a modern Japanese tea experience rooted in ritual, craftsmanship, and community. We invite guests to slow down and experience matcha as it was meant to be: freshly whisked, thoughtfully prepared, and shared in a welcoming space.
Ritual in the mark.
The mark is initially interpreted as an M for Megumi, but flip it and another story appears: a W inspired by the rhythmic motion used to whisk matcha.
Rooted in tradition, designed to flow.
Inspired by the movement of whisked matcha, the identity balances quiet ritual with playful expression—creating a visual world that feels grounded, fluid, and full of life.
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