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Brand Strategy + Design, Illustration, Packaging
Megumi Sabo
Who is Megumi?
Meh-GOO-me sah-BOH
Megumi Sabō is a modern Japanese tea experience rooted in ritual, craftsmanship, and community. The founder invites guests to slow down and experience matcha as it was meant to be: freshly whisked, thoughtfully prepared, and shared in a welcoming space.
Ritual in the mark.
At first glance, the mark reads as an M for Megumi. Flip it, and another story appears: a W inspired by the rhythmic motion of whisking matcha.
Rooted in tradition, designed to flow.
Inspired by the traditional Japanese culture, the visual identity balances quiet ritual with playful expression, helping to create a visual world that feels grounded, balanced, intentional, and sophisticated.
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