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★ STOP GUESSING ★ START BUILDING
Brand Identity, Illustration, Packaging, Social Toolkit
Megumi Sabo
Who is Megumi?
MEH-GOO-ME SAH-BOH
Megumi Sabō is a modern Japanese tea experience rooted in ritual, craftsmanship, and community. The founder invites guests to slow down and experience matcha as it was meant to be: freshly whisked, thoughtfully prepared, and shared in a welcoming space.
Ritual in the mark.
At first glance, the mark forms an M for Megumi but flip it, and it becomes a W. A nod to the rapid M/W motion traditionally used to whisk matcha into a smooth, creamy foam.
Rooted in tradition, designed to flow.
Inspired by the traditional Japanese culture, the visual identity balances quiet ritual with playful expression, helping to create a visual world that feels grounded, balanced, intentional, and sophisticated.
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