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Brand Identity, Illustration, Mobile App (UI)
Sprout
Who is Sprout?
TINY CLOTHES. ENDLESS POSSIBILITIES.
Sprout is a resale marketplace created exclusively for children’s clothing, making it easier for parents to pass along the pieces their kids outgrow almost as quickly as they wear them.
Designed with parents in mind, Sprout brings the ease of modern resale platforms into a playful, thoughtfully curated experience.
Made to grow... and outgrow. Without the waste.
Sprout makes it easy to keep outgrown clothes in circulation. Dedicated drop-off points for clothing, shoes, and accessories give families a simple way to pass along what no longer fits, extending the life of each piece and keeping more clothing out of landfills
Childlike, not childish.
Sprout’s visual identity needed to live in two worlds. It had to capture the energy, imagination, and playfulness of childhood while still feeling elevated enough for the parents actually using the platform. Bold typography, imperfect shapes, bright colors, and hand-drawn characters create a vibe that feels expressive and full of personality.
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