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for the brilliant brands

The Daily Grind

Art Direction, Brand Strategy/Design, & Illustration

Overview

This project was in collaboration with Adobe. I crafted a fictitious coffee shop visual identity to help guide my students and showcase the expectations for the project. All the assets were created in Illustrator, and the mockups in Adobe Firefly.

Solution

The goal was to craft a visual system that got my students excited and inspired to create their own designs through the Adobe Creative Apprenticeship Program.

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