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for the brilliant brands
The Minimal Sewist
Art Direction, Brand Strategy/Design, Illustration, & Packaging
Overview
The Minimal Sewist is brand that offers high-end custom embroidered products, at-home kits, at-home events, retail options, and hosts local workshops to help celebrate the joys in life. The brand needed a visual system that embodied the perfect balance of elegance, sustainability, and exclusivity. It also needed to stand out in a growing market of DIY craft businesses, many of which skew too whimsical or templated.
Solution
Through a sophisticated yet welcoming brand system that blends minimalism with warmth, we positioned the brand as a go-to in the industry. With heritage-inspired colors, an arts & crafts rooted brand strategy, and an inviting typography palette, TMS has 11x it's sales since we've worked together.
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