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Sprout
CLIENT
ROLE
Creative Direction, Brand Design, & UX/UI
TIMELINE
12 Weeks
Overview
Sprout is a mobile app designed to simplify how parents and caregivers buy and resell children’s clothing. Built for users with limited time and bandwidth, the platform prioritizes speed, clarity, and ease while supporting budget-friendly, sustainable shopping habits.
Approach
The experience pairs a bold, playful visual identity with an intuitive product structure. Key features include AI-assisted listings to reduce posting time, smart filtering to surface relevant styles quickly, and a streamlined flow designed to minimize friction across buying and selling.
Impact
The final concept demonstrates how thoughtful UX and system design can reduce effort in secondhand shopping while reinforcing sustainable behavior. The result is a more accessible and rewarding experience for parents and caregivers navigating fast-paced routines.
Designing the Flow
These sketches explore foundational app layouts and user flows, prioritizing clarity, speed, and ease of navigation for busy parents and caregivers managing multiple tasks.
Designing for Behavior
Sprout explores how thoughtful UX can simplify complex, time-constrained behaviors. The system prioritizes speed, clarity, and sustainability, turning everyday actions into more intuitive habits.
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