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for the brilliant brands
Paly Cannabis
Art Direction, Brand Strategy/Design, Illustration, Packaging, & UX/UI
Overview
Paly is a cannabis delivery service and the first of it's kind in Denver, CO. The founder needed help with the brand's strategy, visual design, packaging elements, and website layout; all created with discretion, sophistication and women's health at the forefront of the visual elements.
Solution
We created a visual system that stands out from the typical flashy cannabis imagery. We crafted a color palette that targets women and instills excitement, while the logos, illustrations, and iconography all remain discreet and sophisticated, with subtle nods to the cannabis industry.
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