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CP Training
CLIENT
CP Training
ROLE
Creative Direction, Brand Design, & UX/UI
TIMELINE
10 Weeks
Overview
CP Training is the personal brand of strength coach Chris, focused on helping individuals reach their physical and mental potential through custom training programs. While Chris had a loyal client base, his brand lacked a cohesive identity and digital presence to support broader growth.
Approach
A foundational strategy and visual identity system were developed to clarify positioning within a saturated fitness market. This included defining core values, tone of voice, and a cohesive visual direction, followed by a website overhaul designed to support conversion and client growth.
Impact
The result is a clear and confident brand presence that strengthens Chris’s positioning, aligns his messaging with his ideal audience, and creates a scalable foundation for attracting and converting new clients.
Structuring the Experience
These wireframes explore the core user journey, prioritizing clarity and ease of navigation. The goal was to simplify decision-making and create a streamlined experience that supports client trust and engagement.
From Coach to Brand
This project establishes a cohesive identity system that transforms a successful coaching practice into a scalable personal brand, strengthening clarity, positioning, and digital presence.
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