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CP Training
Brand Strategy, Visual Identity, Illustration, Packaging, Mobile Application, UX/UI Website Layout
BRIEF
Chris is a strength coach that empowers individuals to reach their physical and mental potential through custom training programs. Despite a loyal client base, Chris lacked a cohesive visual identity and digital presence to support growth for new clients. We needed to clarify his brand's positioning in a saturated market.
SOLUTION
Through a comprehensive strategy session, visual identity, and website overhaul, we defined Chris's values, tone, and visual foundation, which positioned him to target his ideal audience and stand-out from his competitors.
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