top of page
for the brilliant brands
CP Training
Art Direction, Brand Strategy/Design, Illustration, & UX/UI
Overview
Chris is a strength coach that empowers individuals to reach their physical and mental potential through custom training programs. Despite a loyal client base, Chris lacked a cohesive visual identity and digital presence to support growth for new clients. We needed to clarify his brand's positioning in a saturated market.
Solution
Through a comprehensive strategy session, visual identity, and website overhaul, we defined Chris's values, tone, and visual foundation, which positioned him to target his ideal audience and stand-out from his competitors.
bottom of page