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Adobe Merch Designs
CLIENT
Adobe
ROLE
Creative Direction & Illustration
TIMELINE
8 Weeks
Overview
In collaboration with Adobe, I led the creative direction and design of a merchandise system for a series of Adobe Firefly events. The goal was to move beyond traditional swag and create a more intentional, story-led experience that creatives would genuinely connect with.
Approach
Inspired by the idea of creative expression as headline-worthy, I developed a newspaper-inspired visual system that captured the cultural momentum surrounding Adobe Firefly. The concept extended across pins, notebooks, and stickers, designed as a cohesive, collectible series rather than standalone items.
Impact
The final collection reframed event merchandise as a branded experience, turning emerging ideas around AI into something tangible and shareable. It created a lasting touchpoint for creatives while reinforcing Adobe’s presence within the evolving creative landscape.
It all began with a sketch...
A single newspaper layout captured the energy and momentum of the Adobe Firefly events and became the blueprint for a concept-driven merchandise system. From this simple sketch, the idea expanded into a cohesive series of pins, notebooks, and stickers that translated digital innovation into tangible, collectible experiences.
Creativity as a Shared Identity
Adobe Merch transforms brand affinity into a physical expression of community. The system reinforces belonging within the creative ecosystem through bold, adaptable design rooted in self-expression.
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