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Festie Fallzz
Brand Strategy, Visual Identity, Illustration, Packaging
BRIEF
Festie Fallzz, is a hair extension brand that travels to music festivals and instills confidence in women, through hand-crafted, show-stopping, extensions.
SOLUTION
This visual system exists in the music festival industry, so vibrant colors that target women were a must. The founder wanted something fun and playful with a hint of psychedelic vibes. This system also has to exist in an endless amount of applications, so the logo suite and illustrations are configured to raise brand awareness while remaining cohesive across every touchpoint.
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