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Fierce Phoenix Fitness
Brand Strategy, Visual Identity, Illustration, Website
BRIEF
Fierce Phoenix is a female-owned wellness brand with a founder who has a passion for helping other women lead well-rounded and healthy lives. From fitness to animal care, herbal medicine, meditation, holistic nutrition, and hormonal health. Jess is keen on teaching women
how to connect with their divine feminine through her education, certifications, and past experiences.
SOLUTION
This visual system blends ruggedness and femininity. It exists at the intersection of structured living with holistic wellness. It's flexible, organic, and instills confidence in Jess's clients.
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